When it comes to the types of subjects that students and children alike will be exposed to the most, it's hard to deny the impact that drinking and driving can have. There are various dangers to be seen here and there should be attention drawn to this particular topic through various means. Is it possible that items like bus wraps can make this more of a focal point? Judging by a recent article that spoke about the benefits of billboards, I have reason to believe that this is true.
A report was posted on CN Weekly and it talked about a billboard that was designed in order to drive the attention of individuals towards drunk driving. A 17-year-old high student from New York by the name of Victoria Barone created the billboard in question. What took me by surprise, though, was the way that this was executed. As anyone who creates bus wraps will be able to tell you, implementation is crucial when it comes to the out-of-home advertising process and this is no different.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
As companies such as JMR Graphics will be able to tell you, concepts like these are effective when it comes to driving attention. Noble causes like drunk driving awareness are ones that require the help that only items like billboard and vinyl bus wraps are able to give. Out-of-home advertising possesses a strong level of importance and I believe that this is one of the greatest ways to garner attention. I can only hope that it is utilized more often as time goes on.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
A report was posted on CN Weekly and it talked about a billboard that was designed in order to drive the attention of individuals towards drunk driving. A 17-year-old high student from New York by the name of Victoria Barone created the billboard in question. What took me by surprise, though, was the way that this was executed. As anyone who creates bus wraps will be able to tell you, implementation is crucial when it comes to the out-of-home advertising process and this is no different.
As the report retailed, Barone's wrap showed the word "intoxicated" but the interesting part is that the term "toxic," hidden in the longer word, was highlighted in order to stand out. It's a simple process but it goes without saying that even the simplest of measures can have a great impact. In order to illustrate this point, the article talked about a vehicle wrap created by a student, named Tabita McGill, from the same high school. McGill's wrap showed the message, "your life is greater than that text."
As companies such as JMR Graphics will be able to tell you, concepts like these are effective when it comes to driving attention. Noble causes like drunk driving awareness are ones that require the help that only items like billboard and vinyl bus wraps are able to give. Out-of-home advertising possesses a strong level of importance and I believe that this is one of the greatest ways to garner attention. I can only hope that it is utilized more often as time goes on.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
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