vendredi 22 août 2014

Finding Custom Trade Show Displays

By Deanne Shepard


It may be superficial but image is a big part in promoting a business. This is both in terms of brand recognition and how we perceive a company. A good example of this is with trade shows. While you can get a table looking good what can often make a big difference are custom trade show displays.

The fact is during an exhibition or trade event there will often be a lot of businesses vying to talk to people. In a lot of indoor events there can be several floors and a number of areas all of which will contain companies looking to promote their goods. This can then be made harder if this is a trade show for a specific industry. Making one local fishing supplies company stand out from another local fishing supplies company can be very challenging.

This is why branding and image are important. On a basic level you need to be sure that the images you put up are of the best quality. High resolution images and good quality printing will make your product and company look good and therefore people will be more likely to stop and talk to you.

The type of display you create will depend on various factors. One big factor is your budget. For example if you have enough money you can have your own separate booth that people could sit inside and watch a presentation. If your budget is a bit tighter a pop up display constructed around a table is a more affordable option. It is also useful if you go to a lot of events and need to move around a lot.

There is also the issue of how you will transport the display. Ideally it ought to be something that can be taken apart and put back together reasonably easily. Transport should also be something that is factored into your budget.

This is why when choosing custom displays you need to consider the frame. If you go to a lot of exhibitions over the course of a year something that is lightweight is good for easy transportation. However there is also the issue of ensuring that the frame is durable which is why a lot of manufacturers tend to use a lightweight steel for the frame.

As stated before image is important when it comes to creating a display that promotes your business. Therefore you need to be sure that the printed images on your display look effective. When ordering through a company remember to give them high resolution images or the pictures will come out fuzzy looking and this tends to look unprofessional, making your business stand out for the wrong reason!

You can find a number of companies online that can produce custom displays for you. It is worth talking to them about your needs and ideas to see how well they can implement them. It is also advisable to look up customer reviews and feedback in order to find the ideal design to suit your needs.




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