mardi 26 août 2014

Bus Wraps & Billboards For Kidney Donation

By Bob Oliver


It's clear that there are many common uses for billboards, some of them potentially more important than others. You want to make sure that, as someone who may utilize said billboards, others will be made aware of whatever good or service that you have to offer. What surprised me, though, is that items like bus wraps and posters can be used in order to reach out to others regarding deeper subjects. Specifically, did you know that kidney donors can be appealed with these?

According to an article on CBS 6, a woman by the name of Myrna Bernstein decided to utilize a billboard in order to draw attention to kidney donation. Specifically, the Albany native used said billboard in order to address the public about finding a local donor for herself. This method was utilized with not only a billboard but five CDTA buses, which goes to show just committed Bernstein was. There's a deeper message to be seen with this method, though.

It's clear that Bernstein went about this so that a potential donor could be appealed to but is this all? It's important to consider that a method like this can draw attention to the overall problem of kidney failure and the heightened need associated with new kidneys for health. To say that a method like this can be noticeable would be nothing short of an understatement. In order for awareness to be seen, though, I'd like to think that bus wraps and other such utilities can be implemented.

Keep in mind that companies like JMR Graphics have been able to promote a number of products and services in the past, so who's to say that this medical story couldn't attain equal, if not greater, attention? Out-of-home advertising seems to be one of the better methods for those who are looking for help when it comes to the most serious of situations: health. The fact that Bernstein was able to go about utilizing items along the lines of bus wraps is tremendous. It speaks tremendously to her ambition.

My only hope is that Bernstein's work pays off and that she is able to find a donor who's able to give her the help she needs. It's clear that this is one of the more important issues when regarding health and I am glad to see that methods are being put into effect in order to draw attention to this. Who's to say that other donors cannot be helped as a result? If successful, Bernstein's efforts may actually be able to help others in the long run.




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