mardi 24 juin 2014

Why The Google Updates "panda" Filter Impacts 7.5 Percent Of All Search Results

By David John


It is important for the search engines to have relevant content for all users that are searching for something specific. For the most part, when you search for a particular keyword, the information that is provided is usually relevant. Unfortunately, some people will try to rank websites that will have less than useful information, and these websites will begin to clutter up Google's database, prompting them to find a way to get rid of this useless material. This latest update by Matt Cutts of Google has impacted 7.5% of all search results. This article will address how you can avoid being penalized by this update, as well as how to use it to your advantage.

Three Steps To Avoiding Penalization With The New Google Panda Update

You should understand that Google can only do so many things to maintain its database, keeping it from being overrun by unscrupulous individuals. They need to cater to those that are making them the most money as well, creating a very push and pull type of situation. The best way to avoid being affected by a Google update, especially Panda, is to make your site more like the larger websites on the Internet that seemed to be void of any impact when the updates occur. This means you have to create a larger site, with more pages, all with unique content that is categorized in a silo structure. By adding regular content on a consistent basis, you can usually avoid, and even benefit from, each of the updates that come up.

Best Way To Tackle The Google Panda Update

If you have existing sites that are thin, having only 5 to 10 pages of actual content, and if you do not post to these silos regularly with unique and invigorating material, you should start doing that right now before the next update in order to avoid being penalized once again. If you are creating a new website, you should design it with a silo structure, and schedule 50 or more posts out into the future, all with content that is related to the products and services you have to offer. Using these simple strategies, you can bring an old website to life, and ensure that the Panda update will not affect any of your new sites the next time the update is made.

If you have ever had a site disappear from the search engine rankings as a result of being unable to sustain the updates that occur, by simply considering what the larger websites like Amazon are doing, creating thousands of pages of content, and categorizing each page appropriately, by doing the same, you will definitely fall under the good graces of Google. Even if your website is old, new, or if you are just starting to post regularly right now, you will not be part of the slaughter that the Google panda update tends to provide, this time to 7.5% of all sites online.




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