I grew up making online marketing videos with my parent's camcorder. Back then, it wasn't easy. I had a clunky 12 pound camera, no digital recording, and I had to do my editing by connecting to VCR's together...no joke.
Today, it's a bit easier.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.
Step #2: Script it.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. Editing is ery time-consuming, so if you can: outsource the editing! It will save sooo much time and money!
Step #5: Broadcast it!
YouTube.com is probably your best bet. It's a great place to start, and you have the opportunity to get massive amount of views from your video...if you optimize it properly.
ake the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.
And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it's time to rinse and repeat!
Get to work!
Today, it's a bit easier.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
What do you want to accomplish? Identify this first, and it will become much easier to make your video a reality.
Step #2: Script it.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. Editing is ery time-consuming, so if you can: outsource the editing! It will save sooo much time and money!
Step #5: Broadcast it!
YouTube.com is probably your best bet. It's a great place to start, and you have the opportunity to get massive amount of views from your video...if you optimize it properly.
ake the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.
And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it's time to rinse and repeat!
Get to work!
About the Author:
Looking to find the best deal on how to make a marketing video, then visit www.example.com to find the best advice on video seo for you.
