jeudi 27 février 2014

The Positive Effect Of Strategic Insight In Modern Businesses

By Leticia Jensen


As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.

Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.

But thanks to some innovators like Mark Zuckerberg and Steve Jobs. They showed that listening to their employees will bring success to a company and ultimately secure its survival. This became the game changer and more companies are now people focused and now lending their ears to what everybody has to bring to the table.

And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.

Many business analysts have also agreed that it is an effective management style. They also have observed and concluded that acknowledging the concepts and ideas from everyone in the company is very essential for success. Furthermore, this can be a good way of delivering tailored products to end consumers because these insights are coming from firsthand experiences.

And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.

During the interview, Jobs never answered it was about the iPhone nor the iPad, he said it was Apple as a whole. Looking at this example, we can conclude that Jobs had an unorthodoxy type of management. He was interested in the opinions of his employees than to uphold his own idea as basis of success.

Another inspiring story is the like button on Facebook and new homepage design of the social media site. Mark Zuckerberg and his team often organizes Hackathons, an event for software developers and programmers to develop newer products and concepts, in order to create new concepts and bring out the creative juices of his internal and external customers. This was when the like button was born that made Facebook successful.

To conclude, it both essential to gather insights from people inside the organization and pair it up with the market research and the numbers gathered by analytics. It is also bias to say that only insights will work best for modern businesses. If both can be implemented, the better it will be.




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