If you advertise your business through mobile marketing, it is very important to use methods that are up to date. New mobile devices are made available on the market all the time and your campaign will remain relevant as long as you adapt to new technologies and features.
Making very short video clips, ranging from four to six seconds, will be big this year. Put on a continuous loop, these images will need to be interesting enough to keep the attention of the customer long enough for them to consider going to your site. Depending on your product or services, it may be funny or serious. The key is that it hold the eye of your customer.
Social media is an extremely popular activity among Smartphones and iPhones users. These devices allow users to check their favorite social media platform at anytime. If you do not have a presence on social networks yet, it is time to create an official page on a few different platforms your customers are likely to use. Update your social networks regularly and give mobile users a good reason to come in your store, for instance by advertising a flash sale or sharing a coupon.
Similarly, the trend toward focusing content to those in a specific geographical location is growing rapidly. There is simply no need to waste advertising dollars and annoy your customers who are nowhere near the live event you are sponsoring. By targeting the people most likely to go, it increases the effectiveness of the entire campaign.
These different strategies will help you stay up to date with mobile marketing trends for 2014. Focus on implementing the methods that are relevant to your target audience.
Making very short video clips, ranging from four to six seconds, will be big this year. Put on a continuous loop, these images will need to be interesting enough to keep the attention of the customer long enough for them to consider going to your site. Depending on your product or services, it may be funny or serious. The key is that it hold the eye of your customer.
Social media is an extremely popular activity among Smartphones and iPhones users. These devices allow users to check their favorite social media platform at anytime. If you do not have a presence on social networks yet, it is time to create an official page on a few different platforms your customers are likely to use. Update your social networks regularly and give mobile users a good reason to come in your store, for instance by advertising a flash sale or sharing a coupon.
Similarly, the trend toward focusing content to those in a specific geographical location is growing rapidly. There is simply no need to waste advertising dollars and annoy your customers who are nowhere near the live event you are sponsoring. By targeting the people most likely to go, it increases the effectiveness of the entire campaign.
These different strategies will help you stay up to date with mobile marketing trends for 2014. Focus on implementing the methods that are relevant to your target audience.
About the Author:
Facebook.com - Video Vantage is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Video Vantage Review.
