vendredi 15 mars 2013

The Popularity of the Wii U Can Utilize an Internet Marketing Company

By Rob Sutter


Video game consoles are released every few years or so and when that happens you can expect that people are going to be onboard. They want to take this new venture with companies as well and see what exists on the horizon. As much as I try to be excited for the Wii U's future, the fact that the popularity of the system has not been high is disheartening. Hopefully visibility will improve in due time and I think that's where an Internet marketing company can come into play.

I think I'd be lying if I said that the Wii U was void of potential. I want to believe that Nintendo knew what it was doing, especially when it made such strides as HD graphics and the unique GamePad, both of which were foreign to this company in the past. However, the visibility of the system has to be seen as important as well, which has been an issue for a number of months. This console is great but I cannot say that it is an overall perfect system that was worth the money when it first came out.

I believe that the blame for the Wii U's lack of success has to come down to visibility, which Nintendo themselves is responsible for. One would think that an Internet marketing company could come in handy and it's not difficult to see why this is. Whereas other console developers have news about their systems constantly brought out to the masses, Nintendo seems to let their big stories come out at a trickle, which leaves fans impatient. Whether reputable organizations like fishbat are employed or not, some changes have to be made.

There has to be a system set in place where people are aware of the games that are out. Before that occurs, though, people have to know about the system itself and be made aware that the Wii U is not simply an extension of the original Wii but a new system all its own. As much marketing as can be done on the matter, Nintendo has to push itself further to have more timely releases. In a market like gaming, which is rather competitive, the company cannot afford to coast.

I think that the Wii U's upcoming library of games is pretty weak, with few must-have titles that are to hit shelves from now until the fall. To me, this is disheartening since the Wii U, and every other system in the world, relies on the steady stream of software that people are going to want to invest money into. Nintendo's level of innovation has to be strong so that the competition can be kept up with. If this isn't done, who knows how Wii U's ultimate success is going to look?




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