samedi 16 mars 2013

4 Recent Google Algorithm Changes Your Orlando Web Marketing Must Know

By Brown Jack


A reliable Orlando Web Marketing firm, such as Get The Clicks, keeps itself aware of the many algorithm changes that affect those who want to index their sites with Google. While it is currently necessary to work with a reputable firm in this area of business building, it is additionally important to choose a provider that is aware of all new requirements from this search engine giant. If not, these professionals are only wasting your time and money.

Dead or bad links are currently resulting in stiff penalties for site owners. While you want to make sure to build a link profile that is large and diverse, each one of your links must be functional. If this is not the case, there could be major consequences. This is something that your provider will help you to address.

Another issue is the duplication of content. It is no longer enough to write one really good article and spin it many different times. Even if each version is absolutely unique, there is no new information being presented. This is why each one of the pages on your website should have original articles and posts that do not mirror items that are also on your pages.

There is yet another issue that people are seeing penalties. If you are keeping content on your pages that are repetitive, it is important to get rid of it. Each one of your pages should be giving visitors something of real value. It is not beneficial to you in any way to take shortcuts in this area of site development and optimization.

Many of the changes that are made to this end will also help you to gain inclusion with web directories that are considered to be high-end. Editors for web directories will verify that your page layout is appealing and sensible and that you are providing niche-specific information to your visitors. If Google has not penalized your SEO efforts, you have a much better chance at passing these important reviews when using web directories for link building.

The goal of algorithm changes is to ensure that online information retains its value and that web users can continue to navigate the Internet with confidence and ease. This is something that has not changed and which will not change. Thus, anything that you ultimately do to cater to your clients and visitors will enhance your appeal on both fronts.

Ultimately, if you are given your visitors good value, you have nothing to worry about. It is still important, however, to work with an SEO and marketing service provider that understands specifically what Google is looking for. Not only can they implement the right procedures on your behalf, but they can also help you clean everything up such as bad links and content redundancies.

If you hire a premier web marketing firm, you will get phenomenal investment returns. They will make sure that every one of your pages is performing well. They will additionally prevent you from becoming penalized, whether for dead links, bad links, poor site value or redundant content. Do not let your marketing go to chance, hire Orlando Web Marketing services from Get The Clicks and get found!




About the Author: