mercredi 13 mars 2013

Increase Traffic To Your Trade Show Exhibit

By Bill Bridges


In the effort of trying to increase visitors in their trade show booth, many businesses use clowns, caricaturists and even sexy ladies. Although these can be effective, they seem to be overused, because almost all trade show displays have them.

In this article, you will learn some new tips on how to increase the traffic flow to your trade show exhibit. Learn more by reading through this article.

It is necessary that you plan things ahead. The truth is, people who attend trade show exhibits already have booths to visit in mind, even before the actual day of the convention. Your responsibility is to contact these attendees before the day of the exhibit. Get the list of attendees from the convention organizers. They usually are willing to provide a list to all who purchase a booth. Contact these attendees through email, phone or direct mail.

You also have to give these attendees a reason to visit your trade show booth. It is not enough to just invite them. A good incentive would be to offer them your new products or services. You might also want to offer promos and discounts as incentives to all who attend your trade show booth.

Design your booth well and traffic will flow naturally. An attractive booth will have a lot of visitors. It is not just about putting shiny objects on your booth. You just have to make sure that the design makes it stand out, and this does not mean you have to spend much. You simply need to think about the colors you use as well as the texts and images you display. Bright colors are always good, but never overuse them. Texts should be bold and simple. They should be able to relay the message quickly. Lastly, images should be coherent to the entire message you are trying to send.




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