Setting the correct price is the last but essential step in successfully bringing an e-book to market. Charge too little and men and women will think it is of low value and not want to buy it. A lower price also means you have to make a lot more sales to make the same cash. The problem when you set the cost too high, is you will continuously be lowering your price to stay in touch with your competition. An early customer who notices that you have lowered the price way below what he paid will be annoyed.
While you are working on the marketing process of your ebook, one of the most critical parts is picking out the right price. The first and most important rule is that your ebook will have to never be underpriced. You need to ask what the highest price is that the customers will pay, while being careful of charging too much. If you find that the ebook isn't selling, you are able to then lower the price - after having ensured that the book was initially promoted heavily enough. The low sales may not be in reaction to the price but due to insufficient promotion. Tons of advertising activity should accompany your ebook launch, and once that's over a price-reduction strategy may be utilized. Because ebooks are a commodity that is fairly new, picking the correct price isn't that easy.
Digital publications still being an unknown to many, the right price for your ebook is not determined in the same way as for a normal book in a bookstore. In a bookstore you can visually survey all of the books, purchase them and browse them as you like. Lots of folks relish and value handling a book, looking at it, feeling it and reading from random pages. Like any other physical product, the costs of raw material, production and marketing heavily impact the cost of these books. An ebook can be read on your computer, or printed out on computer paper, but it can make a pretty big book. And costly, when you give consideration to the price of ink and paper.
The prime determinant of what you pay for a book should be what it contains, the ideas in the text. When there are books that have been written that have entirely changed people's lives, how do you determine how much they're worth. The price of the physical medium, paper, ink, must surely be insignificant compared with the worth of the idea. What makes a book important is the value placed on the words, which are written. If your intention is to write more than one book, you ought to even sell your book at a loss, to construct a reputation, mainly because the cash will be there with the long term goal.
You can sell your later books more profitably when you have established a reputation. The secret to success is gaining repeat customers.
While you are working on the marketing process of your ebook, one of the most critical parts is picking out the right price. The first and most important rule is that your ebook will have to never be underpriced. You need to ask what the highest price is that the customers will pay, while being careful of charging too much. If you find that the ebook isn't selling, you are able to then lower the price - after having ensured that the book was initially promoted heavily enough. The low sales may not be in reaction to the price but due to insufficient promotion. Tons of advertising activity should accompany your ebook launch, and once that's over a price-reduction strategy may be utilized. Because ebooks are a commodity that is fairly new, picking the correct price isn't that easy.
Digital publications still being an unknown to many, the right price for your ebook is not determined in the same way as for a normal book in a bookstore. In a bookstore you can visually survey all of the books, purchase them and browse them as you like. Lots of folks relish and value handling a book, looking at it, feeling it and reading from random pages. Like any other physical product, the costs of raw material, production and marketing heavily impact the cost of these books. An ebook can be read on your computer, or printed out on computer paper, but it can make a pretty big book. And costly, when you give consideration to the price of ink and paper.
The prime determinant of what you pay for a book should be what it contains, the ideas in the text. When there are books that have been written that have entirely changed people's lives, how do you determine how much they're worth. The price of the physical medium, paper, ink, must surely be insignificant compared with the worth of the idea. What makes a book important is the value placed on the words, which are written. If your intention is to write more than one book, you ought to even sell your book at a loss, to construct a reputation, mainly because the cash will be there with the long term goal.
You can sell your later books more profitably when you have established a reputation. The secret to success is gaining repeat customers.
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