vendredi 27 septembre 2013

Why Strategic Insight Is Necessary To Ensure Business Survival

By Paulette Short


One of the greatest challenges facing all organizations and even individuals is to keep up with the fast pace of change. Without the ability to adapt businesses simply cannot hope to survive. New technology and changes in the operating environment demand constant reactions from organizations. It is vital to try and foresee the changes that will happen and to make plans to profit from such changes. This requires a great deal of strategic insight.

Strategies need to be developed to remain relevant, competitive and to thrive in a fast changing world. Such plans are broad in their scope rather than narrow, specific objectives that need to be achieved on a day to day basis. In order to develop long term strategies it is necessary to study the various environments that have an impact upon the operation of the organization.

One of the biggest challenges when devising long term strategies is to deal with the incredible pace of change. Not only do things change quickly, but the nature of change is also very difficult. Many innovative companies keep their new technological developments under wraps, for example and it is tricky to foresee them and their possible uses in gaining or maintaining a competitive advantage.

It would be of no value to an organization to study change without making plans to take advantage of those changes. That is why it is so important to analyze anticipated changes in terms of the impact it will have on the business. The environments that are crucial include the financial, political, technological and social environments. Plans need to be devised to take advantage of changes in those arenas.

The one area in which larger businesses fail is to honestly identify their own strengths and weaknesses. It is often deemed unseemly to admit to weaknesses but unless they are listed and acknowledged it is impossible to do something about the matter. Naturally, such deliberations need to be confidential in order to prevent competitors to take advantage of weaknesses admitted and documented.

Long term projections are all good and well, but they are useless unless they are translated into detailed action plans. In most cases a top down approach is followed. This means that broad aims are communicated to business units and that those business units then translate them into specific plans. The plans are then translated into very specific objectives by small teams.

No business can hope to survive without a long term strategy. Developing such a strategy is a daunting task and requires a very high level of skill. Most corporate organizations employ highly talented teams to study their operating environments and to identify likely changes that will have an impact upon the business of the organization. Strategies also need constant updating to make provision for unforeseen developments.

Gaining strategic insight is complex and often inaccurate. Yet every organization needs to develop within the environmental flux if they hope to survive. Change is constant and it need not be seen as a threat. Most successful companies have demonstrated the ability to turn change into fortune.




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