vendredi 6 septembre 2013

The New Email Marketing Methods You Should Know

By Meagan Smith


If you are looking to make more money with your business and want to learn how to build a long term solid business then email marketing is the way to go. There are many ways to create and manage email marketing campaigns but we recommend you should stick to the basics. In the following article you'll learn a few pointers on how you can take your email marketing techniques to the next level and make a killing using them.

The first tip is to use your customers' subscription information to make it easier for them to shop. When a customer clicks on a link in your email communication, their subscription information can be used to auto-fill some of the purchasing form. This saves time and increases the likelihood that your customers will buy something from you because it creates trust.

Focus on your target market. Think of a way to entice them to have their friends join. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. Your subscription list will automatically grow as more people who are interested in your business sign up.

You must also be flexible when it comes to offering a variety of ways for people to subscribe to your list, don't fill your site with opt-in forms everywhere. Find the right spot to place your form and make it look professional. Ensure that their details will be save and will not be use for spam or any other illegal stuff. One of the oldest methods that still work today is called "enticing offer" because you are exchanging something of great value or info for your visitors details.

Consider emailing without images. Images are great, but the time they take to load, or if they ever load at all, can be discouraging. Be aware of the fact that different Internet speeds and types of devices can affect the quality of the images you send. Content is king, so your focus should mainly be on the text. More people will be able to stick with you if you do that.

Email marketing is still one of the best ways to make money by leveraging the power of numbers and writing. If you have a targeted list with thousands of subscribers you could make money from that list for many years to come. In the end is all about your understanding on how to use different tools and applying the methods mentioned here to take your email marketing to a whole new level.




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