dimanche 22 septembre 2013

Mobile Marketing: The Sleeping Giant

By Manny Rutz


If you have a business then you probably know just how important it is to maintain your customers and also find new customers. These days finding new customers is easier than ever specially now thanks to mobile marketing. The app world is taking over and companies everywhere are jumping into mobile marketing as a way to not only connect with consumers but also find new ones. Before you start implementing mobile marketing for your business is important you understand how the whole thing works.

If you are unable to determine what consumers want, you are unlikely to win their business. You should compile as much information on your target audience as possible to ensure success. Ask your friends to test your campaign before you make it public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

The plan behind a mobile marketing campaign is to connect with your existing customers but also allowing your customers to have more flexibility when it comes to using your products and services. If they are happy they will most likely recommend others to check out your product, that's how some mobile app businesses have generated a lot of buzz and gain popularity. The more you learn about what works with mobile marketing the less likely you are to fail.

If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.

These days creating apps is not as hard as it was a few years ago, you can easily find people who will make professional apps for your business for a few hundred dollars. The most important thing to remember is that the more resources you have for your business the better your brand or company will look in front of consumers eyes.




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