mercredi 16 avril 2014

Top Online Paid Advertising Trends For 2014

By Bilal Syed


The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.



Social Networks: Social Networks have become great places to advertise in the year 2014. Not only do social networks allow you to reach a ton of people at once at an exponential rate, but they also give you the opportunity to do so at a fraction of the cost of most other advertising methods. That is why advertising via social networks is so beneficial.

We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.

YouTube: One of the biggest changes in online advertising has been led by Google and YouTube. Because YouTube has started a program which allows small and medium sized businesses to create "mini commercials" for their products and services, the landscape has changed for good. YouTube gives small and medium sized businesses a convenient and effective paid advertising option to reach a ton of customers.

This targeted advertising with fundamentally change the way business conducts marketing strategies in the future this momentary appropriate advertising will deliver great results to marketers. This is the future of how we will interact with online marketing. Also realize that this is the backbone of your business as well, so do your due diligence and keep up with the work.




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