The past year brought to light some of the most dominant brands and I do not think that there has been a single one more prominent than Netflix. The TV and movie-streaming service has more than come into its own in recent times and I do not think that anyone can argue against the general impact it has possessed, either. What are some of the reasons for this, though, for those who may not be in the know? There are a couple of aspects that I believe Long Island marketing companies will be able to pinpoint.
Did you know that Netflix was once on the verge of becoming extinct back in 2011? It's true, as an article on Mashable talked about, and it seemed like other choices almost contributed to this. What about Qwikster, which did not prove to be as profitable for the company as it expected? After this idea failed to gain ground, Netflix went back to its streaming of content and mailing of DVDs. While not exactly new concepts, they were ones that didn't have to be altered.
Even though Netflix has always been popular for its library of television shows and movies, I'm sure that Long Island marketing companies can relate to the idea of original content and how much traction it can create. Firms like fishbat can tell you all about the original series that Netflix has brought to the forefront. From "House of Cards" to "Orange is the New Black," the hybrid of engaging stories and stellar acting certainly helped. In fact, I'd like to bet that many new customers signed up for Netflix just to watch these programs.
Netflix, in my opinion, seemed to give birth to a number of trends associated with watching television nowadays. "Binge-watching," in my opinion, is easily one of the greatest activities to get lost in, which is a feature that I am sure Long Island marketing companies can bring to the attention of those who are unfamiliar. Do you have a day or weekend to spare? If you do, chances are that you have the potential to marathon an entire season of a program, so do not be surprised if you become invested.
The fact that Netflix was named the Breakout Brand of 2013 is not exactly a small accomplish, given the competitive nature of business in general. A number of great things done right helped to make the brand stand out and the influx of content is hard to ignore. In 2014, I am certain that success will continue on, especially with the upcoming season two of "Orange is the New Black." To say that Netflix has the upper hand would be nothing short of an understatement.
Did you know that Netflix was once on the verge of becoming extinct back in 2011? It's true, as an article on Mashable talked about, and it seemed like other choices almost contributed to this. What about Qwikster, which did not prove to be as profitable for the company as it expected? After this idea failed to gain ground, Netflix went back to its streaming of content and mailing of DVDs. While not exactly new concepts, they were ones that didn't have to be altered.
Even though Netflix has always been popular for its library of television shows and movies, I'm sure that Long Island marketing companies can relate to the idea of original content and how much traction it can create. Firms like fishbat can tell you all about the original series that Netflix has brought to the forefront. From "House of Cards" to "Orange is the New Black," the hybrid of engaging stories and stellar acting certainly helped. In fact, I'd like to bet that many new customers signed up for Netflix just to watch these programs.
Netflix, in my opinion, seemed to give birth to a number of trends associated with watching television nowadays. "Binge-watching," in my opinion, is easily one of the greatest activities to get lost in, which is a feature that I am sure Long Island marketing companies can bring to the attention of those who are unfamiliar. Do you have a day or weekend to spare? If you do, chances are that you have the potential to marathon an entire season of a program, so do not be surprised if you become invested.
The fact that Netflix was named the Breakout Brand of 2013 is not exactly a small accomplish, given the competitive nature of business in general. A number of great things done right helped to make the brand stand out and the influx of content is hard to ignore. In 2014, I am certain that success will continue on, especially with the upcoming season two of "Orange is the New Black." To say that Netflix has the upper hand would be nothing short of an understatement.
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