With so many tools, bells, whistles, and one-click-wonders available for your online business, it's too simple to get overwhelmed. When that happens, you can a) throw money away on things you'll never use b) waste time on activities that drain your energy more than they increase your profits or c) keep you frozen with inaction for fear of choosing the wrong tool.
Well, sit back and relax. We have an app for that (sort of)! Every online success story today once was caught in the sea of overwhelm, just like you!
There are four key web properties you need in your online business. James Wedmore, online marketing and video strategist talks about them in his recent YouTube video. And, I can vouch for the fact that he does, in fact, use these exact tools in his six-figure online business.
Build Upon What you Own: Your Blog
Free, Paid, and Social Platforms. There are no shortage of options so which one should you use as the foundation for your business? The answer is: Wherever you have the most control!
Just like in the real world, the more control you have in your business the better. There's always some risk when you build your online empire using on someone else's real estate. Sure, you can get a lease; however, when that lease ends or the contract is terminated, you have to leave. You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen as well. What's the solution? Be sure that you hold the keys and the deed to your online business "home." That means a blog, but not just any blog. This is a blog (ie...website) that you own, with a domain name you've purchased, and where you have paid for hosting.
The main hub and foundation of your business is your blog, your website. Here are the online tools you should be using -
Content Platform: Wordpress.org (not the free hosting version!)
www.Themeforest.net
www.Bluehost.com
What about Customers?
You're primary goal is not traffic because traffic is not enough! Once those people leave your site, you will quickly be forgotten...no matter how awesome you are...UNLESS...You have an opt-in page where your future customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
This is your virtual guest book and it is a key component to building a business online versus having a really fun and time consuming blogging hobby. www.LeadPages.com is by far the best tool for this.
Build Your Monetization Options
Selling!
Now, what that "something" is will depend on what your business is. null
Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:
And how to sell that "something" will involve a sales page. The tools you use for your virtual sales team include:
www.ThemeForest.net
Yes, those same tools already mentioned also include options for Sales Pages and Marketing Landing Pages. They have templates to make your job easier and are already coded to function well on many devices, like mobile, and many browsers.
Once you invest in the templates don't get stuck because you don't know HTML! Don't be afraid to hire someone to help you that do this sort of thing for a living!
Build Continuity: Paid Content and Training
Many online businesses that are having super success are offering extra value on a paid or subscriber-only basis.
Paid content requires that you protect that content behind a "wall" or password so that only those who have paid for the content have access to it. The best website tools to use in order to make this happen include:
Themeforest.net
Themeforest.net
Now it's Time to Put it Together!
Next Step: Build It!
What do you think? While you may use other tools, these are four of the basics for building an online business.
Start now to put your own online business system in place. This could be the beginning of a better business!
Well, sit back and relax. We have an app for that (sort of)! Every online success story today once was caught in the sea of overwhelm, just like you!
There are four key web properties you need in your online business. James Wedmore, online marketing and video strategist talks about them in his recent YouTube video. And, I can vouch for the fact that he does, in fact, use these exact tools in his six-figure online business.
Build Upon What you Own: Your Blog
Free, Paid, and Social Platforms. There are no shortage of options so which one should you use as the foundation for your business? The answer is: Wherever you have the most control!
Just like in the real world, the more control you have in your business the better. There's always some risk when you build your online empire using on someone else's real estate. Sure, you can get a lease; however, when that lease ends or the contract is terminated, you have to leave. You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen as well. What's the solution? Be sure that you hold the keys and the deed to your online business "home." That means a blog, but not just any blog. This is a blog (ie...website) that you own, with a domain name you've purchased, and where you have paid for hosting.
The main hub and foundation of your business is your blog, your website. Here are the online tools you should be using -
Content Platform: Wordpress.org (not the free hosting version!)
www.Themeforest.net
www.Bluehost.com
What about Customers?
You're primary goal is not traffic because traffic is not enough! Once those people leave your site, you will quickly be forgotten...no matter how awesome you are...UNLESS...You have an opt-in page where your future customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
This is your virtual guest book and it is a key component to building a business online versus having a really fun and time consuming blogging hobby. www.LeadPages.com is by far the best tool for this.
Build Your Monetization Options
Selling!
Now, what that "something" is will depend on what your business is. null
Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:
And how to sell that "something" will involve a sales page. The tools you use for your virtual sales team include:
www.ThemeForest.net
Yes, those same tools already mentioned also include options for Sales Pages and Marketing Landing Pages. They have templates to make your job easier and are already coded to function well on many devices, like mobile, and many browsers.
Once you invest in the templates don't get stuck because you don't know HTML! Don't be afraid to hire someone to help you that do this sort of thing for a living!
Build Continuity: Paid Content and Training
Many online businesses that are having super success are offering extra value on a paid or subscriber-only basis.
Paid content requires that you protect that content behind a "wall" or password so that only those who have paid for the content have access to it. The best website tools to use in order to make this happen include:
Themeforest.net
Themeforest.net
Now it's Time to Put it Together!
Next Step: Build It!
What do you think? While you may use other tools, these are four of the basics for building an online business.
Start now to put your own online business system in place. This could be the beginning of a better business!
About the Author:
Now that you have the tools, find out more about video which is the top authority and traffic building online marketing method today. Video Marketing expert James Wedmore has tons of free video training to help your business leap over your competition. Video Marketing
