jeudi 16 mai 2013

The positive and the Negative - Is Advertising on Facebook Beneficial for Smaller Businesses?

By Julia Koor


In the not too distant past, when an individual decided to find out more information about a business or service, they usually 'Googled' the business, and all was well and done. However, today there is another option, custom Facebook fan pages for business promotion.

Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible Facebook users, with an extra 50% active online on any given day, Facebook has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or Facebook landing pages. However, the million-dollar question for smaller businesses is "can they afford to go all-out via advertising on Facebook!"

According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.

Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, Facebook has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.

It is documented that Facebook has more incoming traffic than Google, another benefit for small business advertisers. In a nutshell, Facebook will do the leg work, while businesses fill in the data. Facebook also has a comfortable wording scheme for small business advertisers that's user friendly and practical.

In the final analysis, Facebook is beneficial for small businesses, if not only for its cost-effectiveness and bigger target audience alone. Facebook advertising will take effort, but the effort has a better chance of paying off if a business takes it seriously and really understands the how, and why they should advertise on Facebook.




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