lundi 17 novembre 2014

Why PLR Products Have A Popular Draw From Marketers

By Christa Jarvis


Private Label Rights or PLR items have been in use for many years in the internet marketing industry. They have been claimed to be anything from the best thing since sliced bread to something a step above spam. They are already written items that have specific uses and PLR products have been responsible for many people getting wealthy without having to write anything for themselves.

Promoting and selling an item or service requires material to be written for people to read. Many marketers either can not write informative pieces or they believe that time spent in this endeavor is not time well spent. They are wrong, however, if content already exists that fits the bill they believe it is appropriate to use it and save the time and time is money.

Since private label material is written by someone other yourself, it is offered to many people. That means it may be published on many websites or blogs, thus diluting its effect for any one marketer. It also has different prices marks. Those prices will depend on what rights the author offers you and what you would like to do with them.

The various rights to this material will determine the costs and what you can do with it. The basic rights you have for a report, article or set of email follow up series, is the ability to give it away for free. You will use it to gain emails for your list. You can not change it in any way and all live links must be left untouched.

The value of each article or report you offer is only as good as it helps readers understand your subject more. It only has value to you as it can help sell the products or services you are selling. A side benefit, and the only one you will receive from a free PLR item, is the ability to gain their email address for later promotions directly. All of the links, in the body of the written material benefits the author and not you.

The next set of rights will allow you to take authorship of the piece and insert your name in place of the original author. This helps enhance your credibility, however, the live links will still go to the original writer. You may be allowed to insert some live links to other locations, however, the original ones must stay.

Another set of rights will allow you to completely change all of those links. You might or might not be able too rewrite certain portions of the material, however, if it is written competently, that should not be a problem. Many times you will be allowed to add material without removing the original. This could be very beneficial especially if you have personal or researched knowledge about the subject.

Master Reseller Rights is the highest of these rights. This allows you to rewrite, add additional material, change all of the links and include whatever it is you need to change. It also gives you the right to charge others for your newly changed material. You can offer all of the various levels of rights and continue to make money on their efforts.




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