Leveraging your following on Facebook is a great way to advertise your products or services. Taking it to the next level, you might consider placing Facebook ads which is a great way to generate addition money and prospects for your business.
If you've done advertising with Google Adsense or any other form of direct advertising, your probably well aware that knowing exactly who you want to market to is vital. Targeted ads utilizing Facebook or Adsense can be (and are if done correctly) a very effective way to grow your cash flow and get qualified leads. The flip side however is, if you do it wrong, you can easily lose your advertising investment.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If your ad isn't juicy enough to eat, no one will want to click on it! So make it sensational.
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
A large part of monitoring is knowing how many leads your obtaining from your advertisements, along with their quality and conversion rate. Should you be selling a product, you should be taking a look at how much your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
If you've done advertising with Google Adsense or any other form of direct advertising, your probably well aware that knowing exactly who you want to market to is vital. Targeted ads utilizing Facebook or Adsense can be (and are if done correctly) a very effective way to grow your cash flow and get qualified leads. The flip side however is, if you do it wrong, you can easily lose your advertising investment.
Before you Put Ads on FaceBook
Understand your Target Market
FaceBook's demographic information is in some aspects better than that of Google Adsense. With FaceBook you can really drill down to exactly who your target audience is: location, age, sex, education, etc. These are known as demographic bins, and there are thousands of them. Take your time researching and use FaceBook Insight to help as you progress.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Create your FaceBook Ads
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
Hire a professional - it will make all the difference if you can't do it yourself, and it's a wise business investment. The quality of your ad will speak volumes about your business.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates (CTR) are relatively low on FaceBook - you have to break through the clutter if you want to be effective.
If your ad isn't juicy enough to eat, no one will want to click on it! So make it sensational.
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have planned to spend about half an hour every day answering comments and creating new content for your FaceBook page or fan page. And when you use your time effectively a portion of it can go into learning more about the FaceBook market.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
A large part of monitoring is knowing how many leads your obtaining from your advertisements, along with their quality and conversion rate. Should you be selling a product, you should be taking a look at how much your campaign is costing per sale.
Friends of Connections
The average FaceBook account has a little over 130 friends. If your one of those people with 130 followers, that's approximately 17,000 people that you can potentially expose your message to. This is a "shot gun" look, because your ad will cross the eyes of people that may, or may not match your target demographic.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.make a facebook page, andbusiness facebook page
