samedi 20 juillet 2013

The Facebook Advertising Euphoria - Is it Good or Bad for Small Businesses?

By Julia Koor


If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.

These pages often referred to as "Facebook landing pages," is basically a way of probing into the profile of the business. With over 750 million possible users and over 50% lively users going through the network every day, this form of social networking has become a powerful business tool.

Nearly any big company today such as Nike or Ralph Lauren, have Facebook landing pages. In spite of this "big business" take over, small businesses are catching the hint.

Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren't pleased with their advertising experiences on Facebook. This may be because they didn't understand the vigour of a social networking medium.

A number of small business owners have been disappointed in their Facebook undertakings. The key factor in a successful Facebook advertising campaign is to grasp the energy of the structure. When small businesses catch on to the right method for advertising their business, Facebook will be seen as an auspicious move solely because of its high media influence. When a company is crawling and not walking, it's advised not to go over the budget. Facebook takes time, and inexperienced businesses could find themselves overwhelmed. Starting off with a small amount to invest in Facebook advertising is the best way to go.

In comparison to various online advertising forums, Facebook is perfect for publicizing events, blogs, websites, and numerous other activities that may capture the public's attention. In these cases, it has features that permit the user to select who they will allow their information to be exposed to. In addition, marketers can sift through the Facebook passageway, and pinpoint their target audience. Furthermore, it has been stated that Facebook has more traffic inflow compared to Google, which is an advantage for marketers.

Subsequently, the advertisement word restrictions on other networking sites are not as "business friendly" as Facebook, thereby granting more promise of media success. Even though users are directed more towards socializing, sharing photos, and planning special events, by positioning an image with an attractive introduction sentence to their Facebook advertisement, any person can advertise their website, page or event.

Additionally, regular Facebook users can advertise their events or website, utilizing the social phenomena that Facebook has transformed. In the end, Facebook requires serious planning and forethought in order to get results it is well worth it if small businesses can get a jump on reaching their target audiences resulting in increased success.




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