mardi 23 juillet 2013

Singapore Food Photographer: Making A Difference

By Colby Roath


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

If that is how you consider the value of a professional Singapore food photographer, then you really have no idea of just how important these people are. You see, there is more to creating beautiful pictures of food than simply taking their snapshots. Food needs to be presented in a certain way so their pictures would stimulate hunger in anyone who looks at them. There is a reason why food photography is sometimes likened to pornography. Pictures of food are meant to arouse desire to eat in their viewer.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

On the other hand, if your budget is limited or if you are content to hire a relatively unknown but skilled Singapore food photographer, you can easily find the photographer you want by doing an online search. A food photographer looking for work would have a portfolio set up online, maybe on a freelance photography website, on their personal website, on stock photography sites, or on photo-sharing sites like Flickr and Photobucket. You can also ask your friends and family if they know an aspiring food photographer you can work with.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




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