Your unique selling proposition is so crucial for your ability to succeed as an entrepreneur or speaker because if you are not positioned differently, you will not get paid what you're worth. Instead, you will always be competing with other people in your same field regarding price. Therefore, you have to see the importance of making yourself different in your niche. When it comes to determining your unique selling proposition, you have to consider what could make yours different than your competition.
When it comes to unique selling proposition, consider Tom Monaghan with Domino's Pizza. Their positioning statement, their unique selling proposition, was fresh hot pizza delivered in 30 minutes or less guaranteed. Their unique selling proposition didn't say anything about the pizza being fantastic or even the best in the planet, nothing that extreme. They offered great pizza. Personally, I think it is a great pizza. I love eating it. Their unique selling proposition says, "Look, if you would like pizza in Half an hour or less, you are going to have it. It will be great, and it is going to be hot." Well that is pretty unique.
Let's take Federal Express if this absolutely positively needs to be there overnight. I mean Tom Monaghan from Dominoes had that unique positioning. On the other hand, let's discuss one of my brands. Let's consider speaking, teaching people how to earn money like a speaker. It is simple. My unique position is the Big bucks Speaker. It's Straightforward. I offer the no B.S. methods to be a big money speaker. It is simple and clear.
If you want to learn stage mechanics, that is fine. However, you will have to go somewhere else. When you're prepared to make big money, you come to me. That's one of the reasons that my speaker trainings are the # 1 speaker trainings in the entire Usa. I'll venture to state, I'm probably number #1 in other countries too because my position is extremely clear. It is straightforward. No B.S. methods to make big bucks as a speaker.
My unique selling proposition doesn't say anything about how I will teach you how to walk in a V. It does not say anything about how I will teach you how to use voice inflection. It does not say anything about how I will teach you how to use your hands for props. If you want to learn that stuff, you can go elsewhere. When you are ready to make money with your mission, your message, or your story and when you are prepared to understand how to make serious money that's when you come to the big Money Speaker Boot Camp training. If you want to learn about it, you can check out www.BigMoneySpeaker.com, that's unique positioning. It was not by accident. You have to ask yourself over and over how you are different.
When it comes to unique selling proposition, consider Tom Monaghan with Domino's Pizza. Their positioning statement, their unique selling proposition, was fresh hot pizza delivered in 30 minutes or less guaranteed. Their unique selling proposition didn't say anything about the pizza being fantastic or even the best in the planet, nothing that extreme. They offered great pizza. Personally, I think it is a great pizza. I love eating it. Their unique selling proposition says, "Look, if you would like pizza in Half an hour or less, you are going to have it. It will be great, and it is going to be hot." Well that is pretty unique.
Let's take Federal Express if this absolutely positively needs to be there overnight. I mean Tom Monaghan from Dominoes had that unique positioning. On the other hand, let's discuss one of my brands. Let's consider speaking, teaching people how to earn money like a speaker. It is simple. My unique position is the Big bucks Speaker. It's Straightforward. I offer the no B.S. methods to be a big money speaker. It is simple and clear.
If you want to learn stage mechanics, that is fine. However, you will have to go somewhere else. When you're prepared to make big money, you come to me. That's one of the reasons that my speaker trainings are the # 1 speaker trainings in the entire Usa. I'll venture to state, I'm probably number #1 in other countries too because my position is extremely clear. It is straightforward. No B.S. methods to make big bucks as a speaker.
My unique selling proposition doesn't say anything about how I will teach you how to walk in a V. It does not say anything about how I will teach you how to use voice inflection. It does not say anything about how I will teach you how to use your hands for props. If you want to learn that stuff, you can go elsewhere. When you are ready to make money with your mission, your message, or your story and when you are prepared to understand how to make serious money that's when you come to the big Money Speaker Boot Camp training. If you want to learn about it, you can check out www.BigMoneySpeaker.com, that's unique positioning. It was not by accident. You have to ask yourself over and over how you are different.
About the Author:
James Malinchak, Presented on ABC's Hit TV Program Secret Millionaire, is considered by many people specialists as the World's #1 Big Money Speaker Coach and Trainer. For Absolutely free Video Trainings concerning how to receive money to speak and how to turn into a motivational speaker, have a look at http://www.millionairespeakersecrets.com/.
