James Malinchak and I had a telephone coaching call about my use of time. This conversation became a discussion about my use of social media. Worried that I was spending too much time on the Internet, and he suggested I monitor my usage. He was correct. However, in our discussion, we discussed the positive attributes of social media. Posting regularly on various social and business Internet sites has lots of advantages that parallel James Malinchak's teachings on public speaking.
These advantages have a number of positive factors for you as a person and for you as a business professional. Since social media formats are twofold as far as the business and professional aspects, it is necessary to establish a balance. While some people differentiate the two altogether, I have witnessed that for James Malinchak this mix has worked well. Fortunately, I've found a mix works best for me in my business, too. Also, I realize that not everybody is following you or me or James to hire us for consulting. However, as James and I discussed, you might be needed for business in the future, so creating a strong profile now is a positive feature for you later. The 4 advantages of public speaking, according to James, is the same as the advantages of a great presence on social media. These factors include a sense of trust, seen as a genuine person, social proof, and credibility. For more information about these factors, look at following information.
* You are Seen as a Real Person - Some people make the mistake of being all business! However, I have found by experience that people relate to me more if I am real. For this feature, I am so grateful to James Malinchak. In trying to be 'professional,' I was sometimes too stiff. Therefore, I followed James style by talking about my kids, commenting on Broadway shows, and talking about my best friend's business products Kathy's Cupcakes. Whereas, James frequently shows his personality by commenting about pranks on close friends and clients, sharing personal information on his church sermons, exercise schedule, and Vegas outings. I learned long ago from James that in being the real me, people appreciated me more when I was my goofy self as well as my professional self. Therefore, where James is not shy about showing his love for sports, funny videos, funny bumper stickers, and practical jokes on friends and family. I am not too shy about taking photos of things that strike me as funny in public, talking about cupcake frosting, and making silly innuendos. What I found is that being TOO professional prevents people from getting to know the real you. If they like the real you, then they will love the business you, too.
* Create a Sense of Trust - When followers see your posts online, they are able to see what you do and who you are in your likes, connections, quotes, and musings. When people consistently read your posts and see your pictures, it gives them a sense of trust. James talks about establishing trust in his boot camps. He frequently quotes our friend Jonathan Sprinkles who says, "They will not trust you until they know you." When they read your posts, your followers feel that they know you. Therefore, you want to show the professional you while showing your personal you. Trust is something gained over time, so that is why is essential to be consistent and persistent in your posting. You rank higher in Google, and you rank higher with people!
* Social Proof - According to James Malinchak and multiple others who are successful in business, it is a well known business fact that when you have followers, you attract more followers. I shared with James that I have sheep on my farm, when we talked about social proof. I brought up the sheep as they will follow the one ewe or buck that is willing to take the first move. Once the first sheep goes in one direction the others hurry to follow. Now, I am not saying humans are sheep as sheep follow based on trust alone without knowledge or background research of the leader. However, I am sharing my perception of what James Malinchak taught me. James taught me that when we see others who are smart savvy business people like ourselves, we trust that they have researched the decision as much as us. Therefore, we feel more confident when another person is making equally positive business decisions. James explained that social proof is the reason why testimonials and compliments on social media written from other people make a difference. The social proof of others who are successful by following you gives you that professional boost.
* Credibility is Established - Face it, when followers see your postings with famous people, see all your travels, and hear about your successes, they believe in your ability. Therefore, share this positive information. James showed me it is not bragging when you are being honest. It is showing your connections that ultimately benefit those that work with you or who will work with you. They will benefit from these connections. For example, many of James platinum clients get their photos taken with all the celebrities at his boot camps. Imagine how good it looks for them to show these photos on social media. His clients attract more customers because of their connection with people like Anthony Hopkins, Joe Theisman, Dr. Bill Dorfman, Glenn Morshower, Stedman Graham, and others like them. I have found that these connections work well for so many of us in the Malinchak family.
While there are more advantages to social media, these are the four most notable besides marketing. Marketing has advantages of social media that warrant their own article as I learned from James! Therefore, I'll save the top tips of Marketing, according to James Malinchak, for yet another article! In the meantime, I encourage you to establish a presence on social media. You do not have to join them all. Pick one format like Facebook, Twitter, or LinkedIn, get comfortable with the format. After you've found the method of posting regularly by following the model of others, then move on to add another social media format. This will allow you to gain trust, be real, show credibility, and reflect social proof to boost you in your personal as well as professional life.
Andrea Adams-Miller, MS, is the CEO and Founder of Ignite Your Relationships, LLC. She's a keynote speaker, relationship and business relationship consultant, columnist, international award winning radio show host, and best-selling author. She shows people how to create, retain, and sustain REAL lucrative relationships for life! She's a platinum member of James Malinchak.
These advantages have a number of positive factors for you as a person and for you as a business professional. Since social media formats are twofold as far as the business and professional aspects, it is necessary to establish a balance. While some people differentiate the two altogether, I have witnessed that for James Malinchak this mix has worked well. Fortunately, I've found a mix works best for me in my business, too. Also, I realize that not everybody is following you or me or James to hire us for consulting. However, as James and I discussed, you might be needed for business in the future, so creating a strong profile now is a positive feature for you later. The 4 advantages of public speaking, according to James, is the same as the advantages of a great presence on social media. These factors include a sense of trust, seen as a genuine person, social proof, and credibility. For more information about these factors, look at following information.
* You are Seen as a Real Person - Some people make the mistake of being all business! However, I have found by experience that people relate to me more if I am real. For this feature, I am so grateful to James Malinchak. In trying to be 'professional,' I was sometimes too stiff. Therefore, I followed James style by talking about my kids, commenting on Broadway shows, and talking about my best friend's business products Kathy's Cupcakes. Whereas, James frequently shows his personality by commenting about pranks on close friends and clients, sharing personal information on his church sermons, exercise schedule, and Vegas outings. I learned long ago from James that in being the real me, people appreciated me more when I was my goofy self as well as my professional self. Therefore, where James is not shy about showing his love for sports, funny videos, funny bumper stickers, and practical jokes on friends and family. I am not too shy about taking photos of things that strike me as funny in public, talking about cupcake frosting, and making silly innuendos. What I found is that being TOO professional prevents people from getting to know the real you. If they like the real you, then they will love the business you, too.
* Create a Sense of Trust - When followers see your posts online, they are able to see what you do and who you are in your likes, connections, quotes, and musings. When people consistently read your posts and see your pictures, it gives them a sense of trust. James talks about establishing trust in his boot camps. He frequently quotes our friend Jonathan Sprinkles who says, "They will not trust you until they know you." When they read your posts, your followers feel that they know you. Therefore, you want to show the professional you while showing your personal you. Trust is something gained over time, so that is why is essential to be consistent and persistent in your posting. You rank higher in Google, and you rank higher with people!
* Social Proof - According to James Malinchak and multiple others who are successful in business, it is a well known business fact that when you have followers, you attract more followers. I shared with James that I have sheep on my farm, when we talked about social proof. I brought up the sheep as they will follow the one ewe or buck that is willing to take the first move. Once the first sheep goes in one direction the others hurry to follow. Now, I am not saying humans are sheep as sheep follow based on trust alone without knowledge or background research of the leader. However, I am sharing my perception of what James Malinchak taught me. James taught me that when we see others who are smart savvy business people like ourselves, we trust that they have researched the decision as much as us. Therefore, we feel more confident when another person is making equally positive business decisions. James explained that social proof is the reason why testimonials and compliments on social media written from other people make a difference. The social proof of others who are successful by following you gives you that professional boost.
* Credibility is Established - Face it, when followers see your postings with famous people, see all your travels, and hear about your successes, they believe in your ability. Therefore, share this positive information. James showed me it is not bragging when you are being honest. It is showing your connections that ultimately benefit those that work with you or who will work with you. They will benefit from these connections. For example, many of James platinum clients get their photos taken with all the celebrities at his boot camps. Imagine how good it looks for them to show these photos on social media. His clients attract more customers because of their connection with people like Anthony Hopkins, Joe Theisman, Dr. Bill Dorfman, Glenn Morshower, Stedman Graham, and others like them. I have found that these connections work well for so many of us in the Malinchak family.
While there are more advantages to social media, these are the four most notable besides marketing. Marketing has advantages of social media that warrant their own article as I learned from James! Therefore, I'll save the top tips of Marketing, according to James Malinchak, for yet another article! In the meantime, I encourage you to establish a presence on social media. You do not have to join them all. Pick one format like Facebook, Twitter, or LinkedIn, get comfortable with the format. After you've found the method of posting regularly by following the model of others, then move on to add another social media format. This will allow you to gain trust, be real, show credibility, and reflect social proof to boost you in your personal as well as professional life.
Andrea Adams-Miller, MS, is the CEO and Founder of Ignite Your Relationships, LLC. She's a keynote speaker, relationship and business relationship consultant, columnist, international award winning radio show host, and best-selling author. She shows people how to create, retain, and sustain REAL lucrative relationships for life! She's a platinum member of James Malinchak.
About the Author:
James Malinchak, Showcased on ABC's Hit TV Program Secret Millionaire, is regarded as by many people specialists as the World's #1 Big Money Speaker Coach and Trainer. For Absolutely free Video Trainings concerning how to get paid to speak and ways to turn into a speaker coach, try webpage and learn more.
