Facebook is all the rage these days when it comes to making money online. And with good reason. The sheer size of Facebook's user database, combined with the incredibly detailed ability to zero in on a specific audience with Facebook ads is a potential goldmine for smart marketers and business people. Here are a few simple strategies to keep in mind if you want to build a successful business utilizing Facebook marketing.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Build a List (and do it on Facebook) - You must build an email list of potential customers. This is the key to building a successful business online for the long term. You need to be able to market and inform your customers at any time. Facebook is a fantastic place to market right now but who knows what changes to their platform may take place in the future. If you don't have your own email list of potential customers, you could be out of business at the wink of an eye.
Keep Posting Constantly - Interaction is the foundation of success. Keep posting something new at least once a day and do not hesitate interacting with the followers. Talk about the business and answer any questions they might have. You might want to give it a try if you are struggling to make money online with other business models.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Build a List (and do it on Facebook) - You must build an email list of potential customers. This is the key to building a successful business online for the long term. You need to be able to market and inform your customers at any time. Facebook is a fantastic place to market right now but who knows what changes to their platform may take place in the future. If you don't have your own email list of potential customers, you could be out of business at the wink of an eye.
Keep Posting Constantly - Interaction is the foundation of success. Keep posting something new at least once a day and do not hesitate interacting with the followers. Talk about the business and answer any questions they might have. You might want to give it a try if you are struggling to make money online with other business models.
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
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