vendredi 25 juillet 2014

Facebook Makes Ads Manager Available On Mobile Devices

By Ayub Farooq


For all of your advertisers on the go, you'll be pleased to hear that Facebook has just rolled out an ads manager for mobile devices. This is going to change a lot in the industry. At first you might not think much of it, but just imagine: now you don't have to be sitting down at your computer in order to manage your Facebook ads. Suddenly you can now be waiting in the doctor's office or standing in line at the bank. For those of you always on the go, this is quite the update.

Of course, this doesn't change everything else going on with Facebook ads. There is still a lot of debate about whether or not Facebook ads even still work in this day and age. So many changes have happened internally that some argue that it's not even worth using ads on Facebook.

Anyone who has run a Facebook ad campaign knows that it is an ongoing, interactive project that needs almost constant modification, supervision and monitoring to be successful. Because of the format and functions Facebook offers its publishers, you can see in real time how an ad is performing and modify it if need be. The ability to accomplish all of this on the go will help campaigns be more successful and yield more likes and leads from the ads.

You can use the app to review insights. You can check how many users are seeing your ads and how many users are clicking on your ads. Use these insights to make decisions for your campaign, such as changing the schedule or temporary stopping your ads from being displayed if you feel that you need to make some changes.

The app lets you pause or resume your campaign at anytime. You can choose to keep your ads from being displayed at anytime and resume your campaign later, for instance after you have made a few changes to your ads. You will be able to review insights for your campaign on your phone.

You can check the number of users who have seen your ads and keep track of how many users are clicking on your ads. This is a good way to get an idea of how successful your campaign is.The Facebook Ads Manager will make managing your campaign a lot easier. You should download the app and start familiarizing yourself with the different features.




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