Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
This will enable Twitter to provide local support for a wider range of marketing brands to reach an audience that would appreciate the simplicity of using Twitter to engage directly with its fans.
Twitter boasts 241 million monthly active users. With over 500 million Tweets sent per day. That's a lot of traffic by anyone's standards. But many are wondering if Twitter is going to be able to successfully leverage it's huge user base into actual dollars and cents. The conversion rates and real benefits of services like Twitter are nebulous at best. Also social media users have offered some backlash to efforts to bombard them with unwanted advertising. So what is the real value of Twitter to marketers, businesses, and media specialist. The figures are there but making heads or tales of the data is hard work.
Geo-targeting is a great way of reaching out to local users or to engage your international audience. The eight countries that have been added to the geo-targeting feature include Australia, Indonesia, France, Italy, Mexico, Japan, the Netherlands and the U.K. You can now create ads that will be more relevant to your customers based on their location.
You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
This will enable Twitter to provide local support for a wider range of marketing brands to reach an audience that would appreciate the simplicity of using Twitter to engage directly with its fans.
Twitter boasts 241 million monthly active users. With over 500 million Tweets sent per day. That's a lot of traffic by anyone's standards. But many are wondering if Twitter is going to be able to successfully leverage it's huge user base into actual dollars and cents. The conversion rates and real benefits of services like Twitter are nebulous at best. Also social media users have offered some backlash to efforts to bombard them with unwanted advertising. So what is the real value of Twitter to marketers, businesses, and media specialist. The figures are there but making heads or tales of the data is hard work.
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