Spending money on Facebook ads is a great investment for your online marketing campaign. You need to take the time to define your audience and choose the audience you want to target through your Facebook ads to get better results.
Facebook uses information shared by users to create categories. You can choose the categories you want to reach out to based on age, gender, interests, language or geographic location. You can for instance target users within a certain area, who belong to a specific age group and have Spanish selected as the display language for Facebook. You can also select categories based on interests if you can define your audience in function of their hobbies or the topics they care about.
Facebook will give you the possibility to choose the audience you want to target with your ads or with your sponsored posts. You can choose more than one category but keep in mind that the number of people who see your ad depends on the budget you set for your campaign. If you have a limited budget, use as many filters as possible to define a smaller target audience instead of choosing broader categories to find more potential customers.
You can create ads or sponsored posts that will take Facebook users to your homepage, to a specific page of your site or to your Facebook page. Taking users to your homepage is a great way to engage new potential customers. Linking your ads to a specific page of your site is ideal if your ads or sponsored posts are about a discount or a product. Taking users to your official Facebook page will help you get more likes and strengthen your presence on Facebook but make sure your ads are not displayed to users who already liked your page.
Take the time to define your target audience so you can get better results from your Facebook marketing campaign. Check the results on a regular basis to make sure you are efficiently engaging users with your campaign.
Facebook uses information shared by users to create categories. You can choose the categories you want to reach out to based on age, gender, interests, language or geographic location. You can for instance target users within a certain area, who belong to a specific age group and have Spanish selected as the display language for Facebook. You can also select categories based on interests if you can define your audience in function of their hobbies or the topics they care about.
Facebook will give you the possibility to choose the audience you want to target with your ads or with your sponsored posts. You can choose more than one category but keep in mind that the number of people who see your ad depends on the budget you set for your campaign. If you have a limited budget, use as many filters as possible to define a smaller target audience instead of choosing broader categories to find more potential customers.
You can create ads or sponsored posts that will take Facebook users to your homepage, to a specific page of your site or to your Facebook page. Taking users to your homepage is a great way to engage new potential customers. Linking your ads to a specific page of your site is ideal if your ads or sponsored posts are about a discount or a product. Taking users to your official Facebook page will help you get more likes and strengthen your presence on Facebook but make sure your ads are not displayed to users who already liked your page.
Take the time to define your target audience so you can get better results from your Facebook marketing campaign. Check the results on a regular basis to make sure you are efficiently engaging users with your campaign.
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