In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
Now the first type of method wherein one may divide his market would be by occasion. Now if one is a businessman or an entrepreneur, he has to ask himself when the people are willing to buy his product. He must ask himself whether people will most likely buy his product, at night, during the day, on the holidays, or on special occasions.
Another type of division that one may use would be based on the things that they are seeking in a product. In a nutshell, one will be grouping customers based on what type of features and benefits that they would want in a product. By knowing this, a marketer may be able to know how to promote the features and benefits as well as advantages of a product.
Of course one of the most common ways to segment markets would be through the purchasing power of the individual. So if one would want to target people who spend heavy on a luxury product, then a luxury product is what he should create. However, if his target is the mass market, then the price has to be significantly lower so that the target market, which are the masses, can be able to afford.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
Now another method that can be used in segmentation would be grouping them according to buyer status. The marketer must ask himself whether the buyer is a regular one, a potential one, or not a customer of the product at all. He may even categorize them as ex users or even first timers who have only used the product just once in their lives.
Now the loyalty segmentation would be connected to the previous method at it also indicates what kind of buyer the customer is. Now one may actually group buyers according to how loyal they are to the brand whether they are loyal customers or not very loyal customers. The not very loyal ones would have the tendency to switch brands easily.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
