samedi 30 novembre 2013

SEO Tips That Make You Rank Higher And Enjoy Increased Site Traffic

By Stavros Georgiadis


Search engine optimization, or SEO, is an effective method in boosting your website above your competitors. In order to harness the full power of search engine optimization, you have to know all of the tricks of the trade. The below article will not only provide some excellent tips in order to help you get noticed by the search engines, it will also show you which methods should be avoided.

To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. A good example is using the keywords "eyeglasses" and "eyeglases" if your website is all about eyeglasses.

Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. This means that keywords should be repeated as often as you can without making the flow of the writing stilted. Since search engines evaluate the density of keywords, your site's search engine rankings should improve dramatically.

If you hope to be ranked highly, you must help the web spiders achieve their goal. The spiders will move through your site, looking at your content and keywords, but they need to be able to get around easily. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.

Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Some evidence shows that people spending more time on your site is better. Do every thing you can to keep visitors engaged. When customers can chat, discuss, and interact with each other on your site, they are more likely to stay longer.

If your website includes audio and video content, you should consider including detailed transcripts. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.

Provide transcripts for video and audio content that you post to your site. This can make it easier for search engines to find your content in searches.

PageRank increases are not just about gaining visitors, but in keeping them on your site. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. ) has some bearing on the site's Page Rank. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

After determining the optimal keywords for your website, get them into your page's title. The title will be the first impression visitors get of your website, so make it relevant and interesting. Correct use of keywords will help drive visitors to your site by allowing search engine spiders to properly rank your page in the listings.

To optimize the images on your site for search engines, always fill in the "alt" tag with a relevant description. These tags take the place of images if the image cannot be displayed. Search engines will also read these tags, and use them when determining your site's ranking, so make sure to put in some keywords. Search engine optimization is a field with a lot of information to master, but there is room for both amateurs and professionals. You do not need to pay a professional to optimize your site; these guidelines make it easier than ever for you to apply SEO principles to your webpages. Who knows? Your site ranking might start improving soon.




About the Author: