I have spend numerous years being a product manager working in a a number of state-of-the-art companies. Over the course of my career I realized that most popular product managers show an identical set of habits that makes them successful. I'll share my observations with you in this short article.
Figure out your consumer: You are delivering a product or service for a market segment. Make sure that you have knowledge of the desires of that segment. What you should figure out are: a) who persuades him or her to look at your product or service. b) their purchase triggers. c) their willingness to spend money. d) what makes them endorse the product. This will help you produce your product requirements as well as substantiate your business case.
Act like an expert: A product manager is a thought leader in product development. You set the goals for what the product delivers. You prioritize the requirements. This is a crucial role, it steers what employees will work on. Ensure you display authority in your decisions. Ensure you can properly motivate your decisions. Realize how to communicate the decision to your different teams. Engineers typically like to get taken through the substantiation first and than be presented with a conclusion. If they feel they need to, executives want to hear the executive summary first and dive deeper.
Be passionate (or fake it): Not a soul wishes to work on or support a product that they can not believe in. Your job as a product manager is to ensure workers believe in the product. That implies you need to be enthusiastic about the product. If ever you can not do that, attempt to transfer to a product you feel better about or imitate excitement.
Conclusion: Product Management is a demanding, but highly rewarding role. Watching your product become tangible is a very enjoyable experience. To help you get to the top as a product manager remember what I illustrated earlier. All the best in your career as a product manager.
Figure out your consumer: You are delivering a product or service for a market segment. Make sure that you have knowledge of the desires of that segment. What you should figure out are: a) who persuades him or her to look at your product or service. b) their purchase triggers. c) their willingness to spend money. d) what makes them endorse the product. This will help you produce your product requirements as well as substantiate your business case.
Act like an expert: A product manager is a thought leader in product development. You set the goals for what the product delivers. You prioritize the requirements. This is a crucial role, it steers what employees will work on. Ensure you display authority in your decisions. Ensure you can properly motivate your decisions. Realize how to communicate the decision to your different teams. Engineers typically like to get taken through the substantiation first and than be presented with a conclusion. If they feel they need to, executives want to hear the executive summary first and dive deeper.
Be passionate (or fake it): Not a soul wishes to work on or support a product that they can not believe in. Your job as a product manager is to ensure workers believe in the product. That implies you need to be enthusiastic about the product. If ever you can not do that, attempt to transfer to a product you feel better about or imitate excitement.
Conclusion: Product Management is a demanding, but highly rewarding role. Watching your product become tangible is a very enjoyable experience. To help you get to the top as a product manager remember what I illustrated earlier. All the best in your career as a product manager.
