There are some video marketing campaigns I really admire. In fact, there are the ones that everyone loves, the Christmas Coca-cola or John Lewis advert are, I guess, a visual reminder that you've forgotten to buy a present for your Mother-in-Law. If you needed reminding that is. It's those two very specific adverts that have the potential to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's definitely Christmas time, the coca-cola advert is on!" is a phrase I've heard on numerous occasion , as though Christmas isn't a constant annual agenda that will happen regardless if we see Santa sipping a coke on the TV.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, global success, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda. What is a Viral Video?
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What I find exceptional is when a lesser known company or individual produce a video that's equally, or even more, huge on the internet. /And there are hundreds of them, a firm favourite is still the 'End of Ze World' animation.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, global success, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda. What is a Viral Video?
About the Author:
Learn what is a viral videos by watching this neat and concise video all about it! Finally, don't forget to stop by Jack Cassadie's site where you can find out all about corporate video production and what it can do for you.
