Consumers take part in interactive marketing every time they check their email or use social media. With every click of your mouse and every phrase you type into your search engine, you as a consumer are communicating with companies that are attempting to sell you something. This is interactive marketing. Atlanta is a major force in this new way of selling, and it is the home of Atlanta Interactive Marketing Association, also known as the AIMA.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta affordable SEO he suggests you visit his friend's to learn more.
