dimanche 9 août 2015

Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


Many industries nowadays are interested in rare marketing strategies that effectively promote their business. One such strategy would be to use custom trade show displays. This is an event you can participate in, regardless of what industry you belong. You can use this as a marketing strategy that will effectively reach out to the target market you have been eyeing for these days.

This particular display highlights the products that you have to offer to the market. It should increase the exposure you have in the industry. If you want to make this a big success, then there are several tips that you must take advantage of. Here are the best tips you can use if you want to make your business shine during the tradeshow.

First, pick out a theme to follow during this event. When thinking of a theme, you do not have to focus on having expensive and elaborate ones. Simple themes should be good enough. The main point to focus on when picking themes is that it should have a huge relevance to your business, products, and sales pitch.

There are audio-video materials that you should be able to use in the said showcase. You must make good use of these, ensuring that the said materials are interactive, engaging, and informative. The more you make the said materials that way, the more you can catch their attention. It should make your target market flock to your booth.

Special effects can be added to your booth so that it highlights the flagship products you plan to offer to your market. You can install it in the booth together with the video and audio materials that are necessary for the display. Pick out the best special effects that you can find to improve the value of your booth.

With this event, play suitable music. It is necessary that music is played since that is what will catch the attention of most of your market. When playing music, make sure that it is of relevance to the company, products, or sales pitch. Pick out the music most suitable for that.

Prepare enough promotional items to give out during the tradeshow. You can pick out any kind of promotional item to hand out during that event nowadays. You can choose to give out calendars, imprinted pens, pins, candles, or t-shirts. Make sure that these promotional items have the company's name and logo, to remind potential buyers of your company when they see them.

It will be beneficial for you to have a company mascot. The mascot is the one that draws the attention of the target market to your showcase. You have to feature one so that your display will stand out from the rest of the ones showcasing their trade in the fair. To feature a mascot, it should be easier for you to rent the costume that the mascot wears.

If you can afford it, you might want to consider hiring a celebrity spokesperson. It might take a hefty sum out of your budget if you hire supermodels or high-class actors. Instead of national-level actors, you might want to consider hiring the local ones for this showcase. Hiring them is significantly cheaper.




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